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For this week's type journal, the goal was to find a good use of a rebus. A rebus is a symbol that is used to represent a letter of the alphabet or a symbol used to represent a sound, phrase, or word. Rebuses are all around us, but the one that I found to put in this type journal is the classic Dunkin' Donuts wrapper. The four squares in the middle of the wrapper are each their own individual rebus: the map of the US stands for "America," the person running stands for "Runs," the word "On" stands alone, and finally the DD stands for "Dunkin' Donuts." I thought this was a clever way to reiterate the company's slogan. This wrapper was found back in October at a Dunkin' Donuts in Hamburg around 8:00 in the morning.
For this week's type journal, we were supposed to find a piece of type that we felt inspired by; something that made us wish that we thought of the idea first. While reading some magazines today, I came across an advertisement for CoverGirl cosmetics. This was found in a recent issue of Cosmo, and the picture was taken at around 10:30 on Thursday, November 12th. What caught me first was the color scheme that was used; the high contrast of the black and white photo combined with the bright, almost AT & T orange let the ad really stand out. What I love most about this ad, however, is the type. The way the type follows the same direction of the mascara is brilliant to me; the type is almost fused with the mascara tube. This technique of type along a path reinforces the product being sold: the mascara.
This week, my type journal is exploring the idea of good type "gone bad." Using a particularly nice looking font for the wrong subject matter or one that disrupts visual hierarchy is something I despise. It tells me that the designer didn't really think about their overall design. Walking around Kutztown, there are many examples of this. The one that I choose was found in the SUB at around 5:00 on Thursday, November 5th. The use of the font for the headline actually doesn't really bother me; I would, however, change the green color. What does bother me is the use of the same font in a smaller text area towards the bottom left hand corner; why would someone use a display-ish looking font in smaller text? The pamphlet would look much better if that section of text utilized the same font used for the other small areas of text.
