Thursday, November 12, 2009

Inspirational


For this week's type journal, we were supposed to find a piece of type that we felt inspired by; something that made us wish that we thought of the idea first. While reading some magazines today, I came across an advertisement for CoverGirl cosmetics. This was found in a recent issue of Cosmo, and the picture was taken at around 10:30 on Thursday, November 12th. What caught me first was the color scheme that was used; the high contrast of the black and white photo combined with the bright, almost AT & T orange let the ad really stand out. What I love most about this ad, however, is the type. The way the type follows the same direction of the mascara is brilliant to me; the type is almost fused with the mascara tube. This technique of type along a path reinforces the product being sold: the mascara.

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