Thursday, October 15, 2009

"Bad" Typography


This week's challenge technically wasn't a challenge for me; bad typography exists everywhere. Anything could contribute to bad typography: a font not suited for its purpose, a font that really shouldn't be a font (ex. Papyrus.), poor kerning, poor tracking, poor leading... the list goes on and on. Walking around campus today, I found one particularly hideous poster in the SUB; it just so happened to be in Papyrus. This caught my eye right away, even though it was surrounded by dozens of other posters. For one thing, the poster uses way too much of the Papyrus font, which the use of the font itself is a sin. Not only are the headings in it, but some of the smaller type has it as well. The font isn't the only bad thing though; the poster in generally is busy. On the left hand side there is vertical type, then next to that there is a heading at the top, then a subheading, etc. The KU logo and some cheesy clip art picture also contribute to the busy and trite poster. Overall, it is just a bad piece of typography.

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